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Madmetrics integration

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Madmetrics collects and analyzes data at the most granular level of the media tree. By enabling this integration, Freespee will automatically feed conversion data for PPC traffic to Madmetrics.

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How to activate

To activate this integration, simply create a ticket and we will be happy to help you out. 

How it works

  • Freespee captures a the Madmetrics cookie ID and ties it to the phone number being displayed
  • When a call is made Freespee sends back the call details to Madmetrics

What we send 

  • Cookie ID
  • Client ID
  • Call duration
  • Call status (answered / missed)
  • Goal status

 

 

Getting Started 

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