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Adform integration

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Enhance Adform's multi-screen display advertising ability with phone call data provided by the Freespee integration. Freespee eliminates the blind spot that is created when online visitors arising from Adform ads decide to call.

By activating this integration, Freespee will capture phone call data for visitors coming from Adform and send it back, attached to the campaign ID – just like form submissions or clicks. Adform is able to optimise its campaigns because of precise and complete data for customer interactions that includes web to voice events as well.

How to activate

1. Log in to your Adform account and find your Tracking Setup ID and Point ID.

2. Make sure that the pages you want to track have the Adform conversion script embedded. Alternatively, if you are using a landing page macro instead, the key in the key-value pair needs to be named "adfcookieid".

3. Log in to Freespee, open the Recipes tab and search for Adform


2. Find the Adform integration and click the toggle to Enable it.


4. Add the IDs collected in Step 1 and click on Save changes.


All done! Phone calls will automatically be sent as conversions to Adform.

How it works

  • Freespee captures the Adform cookie ID
  • Every visitor gets his own phone number
  • When a call is made, Freespee sends back the visitor cookie ID to Adform

What we send

  • Adform cookie ID


Getting started with Freespee


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