Sizmek works with brand marketers, agencies, publishers, and trading desks to build and target ads to reach audiences across the globe, connect with the right audiences across channels, both programmatic and direct.
By integrating with Sizmek, Kaisa creates a bridge between the online campaigns and the phone calls they generate. With this complete data, Sizmek continuously optimises campaign bids to maximise the effectiveness of ad campaigns to increase high-value traffic.
How to activate
1. Contact Sizmek for instructions to make the SZCD object available on your web page before the Kaisa script loads.
2. When step 1 is completed, log in to Kaisa, open the Recipes tab and search for Sizmek.
3. Find the Sizmek integration and click the toggle to Activate.
That's all. Congratulations! Sizmek is now extended with your call conversion data.
How it works
- When a customer from a Sizmek advertisement arrives on your site, Kaisa captures and records the Sizmek click ID
- At the same time, Kaisa serves the customer a unique telephone number
- When a call is made Kaisa attributes the phone number to the visitor session and passes the ID back to Sizmek
- Sizmek then links the ad with the call conversion
What we send
- Sizmek UUID
- Sizmek Conversion ID
Read more: Getting Started