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Where should I insert my code snippet with the script?

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The code snippet should be placed just before the closing </body> tag in the source code of your site. Make sure to add it to all pages of your site in order to guarantee the best possible measurement. If you have a CMS site it can be easily done in the footer. See the example below:

<script type="text/javascript">
    var __fs_conf = __fs_conf || [];
    __fs_conf.push(['setAdv',{'id': 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxx'}]);
<script src="//analytics.freespee.com/js/external/fs.js" type="text/javascript"></script>

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